Breastfeeding in new moms and for prolonged time periods creates a severe postural issue which is known as “nursing hunch” or the forward headed posture. It not only weakens the neck flexor muscles, but may also lead to chronic neck pain with shoulder and backache in postpartum mothers. Evidence suggests that this pain is also linked to postpartum depression, which is another major issue often left unaddressed for years. Targeted physiotherapy exercises such as wall pushups, chin tucks, upper back arching are known to help decrease the discomfort and facilitate posture correction with confidence.